As we wrap up this year and head into 2022, all signs point to a new normal—in the beauty industry and, of course, life in general. Hooray!

Cosmoprof NA, MakeUp in NewYork, Luxe Pack New York and MakeUp in Paris opened to in-person industry audiences eager to start humming along again, even though stellar strides, especially in e-commerce, have kept global Beauty navigating at near-peak performance.

Our takeaway from these B2B events—and from other discussions, both live and virtual: We are so impressed with and, in awe of, all of the industry suppliers who are leading the way in finding new solutions for packaging that will keep the Beauty industry vibrant, relevant and appealing.

In speaking with both brands and suppliers for this month’s feature on Innovative Packaging, we confirmed that a large portion of innovation these days is built around sustainability. From new materials to additives, recyclables to refillables, the progress is remarkable as inroads continue at a rapid pace and advances are seemingly at an all-time high. Where once recycling was impressive on its own, brands are now working with suppliers to meet lofty goals—indeed, as the feature is titled: “Innovative Packaging: Luxe and Sustainable Without Compromise.”

The great news is that the quest to satisfy all of the environmental challenges has also spurred market needs for new packaging.

A recent report from B2B firm Markets and Markets, says the size of the global cosmetic packaging market is projected to grow from $49.4 billion in 2020 to $60.9 billion by 2025, at a CAGR of 4.03% from 2020 to 2025. Key to growth, say analysts, is an increase in packaging innovations, and a boost in the demand for cosmetics from “the youth population.”

Further, the report says the industry “is working toward creating more environmentally friendly packaging options that can take the cosmetics market to a whole new level.”

Data from ResearchandMarkets found: “The current trend toward pursuing sustainable practices is not merely nice, it is becoming the new norm. Private and public organizations working together to speed up the environmental change, in keeping with market expectations, open up vast opportunities.”

We have seen many packaging partnerships emerge in the last few years—including between global brands, suppliers and brands, and suppliers and suppliers. It’s become clear that we must all work together. At this exciting and changeable time in our industry, we are grateful to be able to share news and insight with you. Please let us know what you are working on as well.

Jay Gorga and I wish you a wonderful holiday season—and a Happy New Year!